“App”roaching a decade of success –
Semaphore Mobile’s team has been producing since before the Apple & Google stores launch!
“Sure we can make that happen!”
That was the beginning of Semaphore Mobile’s foray into the App world – actually the beginning of bringing what was, to what is – using format and forum of what Semaphore’s talent had been building productivity tools – really the first concept of applications, apps, for Blackberry, Nokia, and Palm, to the greater public as iPhone and Android expanded the space that commerce had been using for years.
“We got a call from a marketing company to help build the first Craigslist app and, because we were the team experienced in Objective C, we had a leg up on the requirements of the App Store before it opened,” said Eric Silverthorn, President of Dallas-area based Semaphore Mobile – the area’s longest standing development house – which posted 12 products to the 2008 opening of the App Store and which has since created close to 400 iPhone and nearly 300 Android operating system apps. “Three weeks later it was up and running with the debut and in the next year we did nearly 15 projects in the healthcare, entertainment, food, review apps, and more.”
As brands embraced the concept of mobile, as a magical brand extension, marketing with Semaphore broadened the possibilities.
“We’ve gone from the intro of mobile apps for people’s phones – to their tablets and watches and the skies are almost limitless,” said Silverthorn. “Formatting is what it’s all about and we’re able to build whatever the client’s focus is. While phones and tablets can be coded universally, watches don’t need page builders and desktops and laptops don’t need GPS.”
The APPetite for apps continues to grow and Semaphore’s local development team continues to expand to meet the desire industries-wide. “There’s a generation who has grown up APP-ful who can’t remember a time without being entertained or ordering up, at the stroke of a swipe,” said Silverthorn. “We’re proud of the work we’ve done and excited about what’s to come.”
“Sure we can make that happen!,” – starting its tenth year, making it happen is still Semaphore’s answer, still Semaphore’s commitment.