In the last nine years, the concept of an app has grown from a “what’s that,” to millions of offerings on the App Store and for Android users via Google Play. Thousands of companies, large and small – as well as many individuals – have created everything from games with dropping fruits and candies, to photo editing and a myriad of medical support products.
Android or iPhone – iPhone or Android … which (should come) first – the chicken or the egg? A Nielsen report at the end of 2015 reported that a majority of subscribers used Android (53%) and iOS (43%) devices to access their apps, and less than three percent operated Windows or BlackBerry phones, and, while there were 200,000 more Google Play apps than Apple App Store offerings at the end of June 2016 (according to Statista), still – according to Semaphore Mobile’s CEO, Eric Silverthorn – it’s more often the App Store that gets his client’s first run.
